31 October 2005

Wal-Mart prepares for documentary with Washington-style war room and a team of politicos

"Wal-Mart has quietly recruited former presidential advisers, including Michael Deaver, who was Ronald Reagan's image-meister, and one of Bill Clinton's media consultants, Leslie Dach, to set up a rapid-response public relations team in Arkansas...The group works out of an old conference room on the second floor, christened Action Alley...The first big challenge of the strategy will come Nov. 1 with the premiere of an unflattering documentary. 'Wal-Mart: The High Cost of Low Price.'" -- New York Times


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